I dropped by ShoeDazzle’s Santa Monica showroom earlier today, to interview their newly minted Chief Stylist, Rachel Zoe.
While I waited for The Hollywood Reporter’s representative to finish up her line of questioning, I kicked back on the couch next to a couple of friendly faces.
They immediately complimented me on my shoes. I immediately loved them. (It doesn’t take much to get on my good side.)
I explained that, while the shoes themselves were branded by rival e-commerce site,ShoeMint, I had painted the flowers on them. They responded with the appropriate level of interest, before introducing themselves as Brian and Mira.
Brian: You could make a living off of that.
Me: Ugh, I would love to make a living off of it. I could paint shoes all day long.
Brian: Which publication are you with?
Me: FabFitFun
[insert brief dialogue regarding target demos, etc]
Me: You guys are at ShoeDazzle?
They nod.
I get called up to the director’s chair, and gawkily extricate my 5’11” limbs and 5” heels from the low-sitting loveseat.
Brian: (to Mira) She’s really tall.
So I’ve heard.
Ten minutes later, I was walking out the door, internally rehashing the first part of our conversation. (I’ve been trying to figure out how, exactly, to make a living off of my penchant for arts, crafts & shoes for quite awhile now, so it’s nice to have an unsolicited vote of confidence from a stranger.)
In the parking lot, I paused to check the audio on my interview recording. Rachel’s voice pervaded my Prius, “I really admired what Brian Lee, as the CEO, has been doing here – and his wife, Mira.”
Brian and Mira. Right. Brian, the CEO of ShoeDazzle, and his wife, Mira.
“You guys are at ShoeDazzle?”
…
I’m an idiot.
Also - BLee, can we chat a bit more about my future career in shoe decoration? Thanks.
Sidenote: If anyone would like to buy the above-pictured shoes, they’re available for sale on Etsy. Size 8. $150. Get in there.